New Stores At Classen Curve OKC | 6 Places To Visit Today!

Happy Thursday! We are so excited to bring you a brand new post today featuring some new stores located in Classen Curve. For those new to the OKC area, Classen Curve is an upscale retail and restaurant destination located in Oklahoma City. It is such a fun variety of clothing, beauty, exercise and relaxation stores plus tons of fabulous restaurants. The last few months there have been several new stores added thanks to an addition that was recently completed at the Classen Curve.

Last week Lindsay and I had the chance to visit several of the new stores and we wanted to share a bit about each one. We know that you all will love getting to stop by these stores during your next shopping or eating out excursions. So let’s get started!

1. Soft Surroundings – The first stop on our sister shopping adventure was Soft Surroundings. Isn’t the entrance of their store so stunning? We had to take a sister picture in front. As soon as we walked in we were greeted by goodness coming from every angle. Clothing, gifts, home decor, jewelry and skincare are just the start of what is available at Soft Surroundings.
Their first catalog featuring quality clothing and bedding debuted in 1999 and their flagship store opened in 2005 in St. Louis, MO. Soft Surroundings strives to bring chic comfort, tried and true beauty items and designer decor to everyday women. As they say, putting yourself first allows women to take better care of their friends and family which creates a happier, more fulfilling life. We like the sound of that!
2. Athleta – The next stop on our sister shopping afternoon was Athleta. This premium fitness and lifestyle brand was created in 1998. They are all about providing personal performance apparel to inspire a community of active and confident women. We loved all the amazing leggings, pullovers, workout tanks, hooded jackets and more.

Did you know they even offer outerwear and shoes? Whether you are looking for some new gear for your yoga class or your next hiking trip – there’s something comfortable, on trend and well made waiting for you at Athleta in Classen Curve. Their knowledgable and kind team members are there to assist you in finding exactly what you need.

3. Cos Bar – We are so excited that Cos Bar has finally come to Oklahoma! This prestigious beauty store chain prides itself on a unique shopping experience that is unmatched by other beauty retailers. From Tata Harper and La Mer to Bobbi Brown and Artis – there’s something fabulous in store for you at Cos Bar!
Lindsay and I had the opportunity to attend their opening party a few months ago and we had such fun! Their staff is so well trained and are experts on all the lines carried in store {and online}. It was also such an honor to meet David Olsen, the CEO of Cos Bar. Formerly from Net-a-porter, Olsen has enabled Cos Bar to grow tremendously and open new locations all across the US. We are so glad this “beauty elevated” store, created by Lily Garfield in 1976, is now part of the amazing retailers at Classen Curve!

You can stop by at anytime or make an appointment. But either way, you will receive one-on-one attention that will help locate all the beauty, skincare and haircare items you need.

4. Francesca’s – You are probably no stranger to Francesca’s! This eclectic store of women’s clothing, accessories, gifts and more was started in 1999 in Houston, TX. This successful chain now has over 600 boutiques! We are so glad they decided to open up a brand new location in Classen Curve {right next door to Athleta}.
Linds and I had so much fun browsing the new arrivals. It’s all SO pretty! From dresses and sweaters to jewelry and gifts – you definitely have to stop by this new location. The sales staff are all so sweet and helpful. The wide variety of on trend items at affordable prices makes this store a must on your next shopping trip. With new arrivals coming in daily, there’s always something fun to see at Francesca’s.

5. Boardroom for Men – Next on our list of visits was Boardroom Salon for Men, which is located next door to Francesca’s. This exceptionally designed salon just opened a few weeks ago and is one of the 27 locations across Texas, Tennessee, Oklahoma and Georgia. For more than a decade Boardroom Salon had provided a cool, comfortable and masculine place for men to get a great hair cut, shave or spa service.
The one of kind luxe yet masculine environment coupled with outstanding service makes this salon one that all the brothers, dads, grandpas, uncles etc. will love to visit! They offer a variety of single purchase services as well as different memberships levels that can be purchased for a 12 month duration.
classen-curve-okc-new-stores-boardroom-salon-for-menclassen-curve-okc-new-stores-boardroom-salon-for-menclassen-curve-okc-new-stores-boardroom-salon-for-menRight now the new Classen Curve location is also offering a special discount for new memberships so definitely give them a call at (405) 594-7437 to get all the details! From hair and grooming services to spa treatments and coloring services – Boardroom Salon for Men is the perfect retreat for all of mens’ grooming needs.

6. The Float Spa – Our last stop during our sister afternoon adventures was to see the newly opened The Float Spa! This state-of-the-art spa offers flotation therapy and massages. If you are not familiar with float therapy, it allows participants to float atop a pool of highly saturated salt water at nearly zero gravity. Benefits from this therapy include: mental clarify and focus, increased energy, improved sleep quality, pregnancy pain relief, and much more!
classen-curve-okc-new-stores-float-spaclassen-curve-okc-new-stores-float-spaclassen-curve-okc-new-stores-float-spaclassen-curve-okc-new-stores-float-spaclassen-curve-okc-new-stores-float-spaclassen-curve-okc-new-stores-float-spaThe Float Spa staff member greeted us immediately and gave us a tour of their beautiful facility. She also explained how the process works and what to expect during your first float. Each float room is equipped with a changing area and private individual pool that is generous in size. We definitely can’t wait to come back for an hour of relaxation and stress relief! Give them a call at (405) 608-1950 to schedule a float or get more information on the services they provide. A float gift certificate would certainly make a wonderful present too!

Thank you all so much for following along our day of discovering all the new shops at Classen Curve in Oklahoma City! Whether you need clothes, haircuts, home decor or a day of relaxtion – there’s a perfect answer to all your needs waiting for you at Classen Curve.

We also had that share that many of the stores will be having amazing holiday promotions and more for the month of December. Make sure to follow Classen Curve on Facebook and Instagram to stay in the know too!

Photos by Kelsey Smith Photography

Thank you to Classen Curve for sponsoring this post. All opinions are our own. 


  1. November 30, 2017 / 3:41 pm

    This looks like such a fun place to go to hang out and shop! I love those cozy blankets and PJ’s you showed, so cute!!


  2. November 30, 2017 / 3:42 pm

    YAY! I am so happy you love our little Houston Frans! Everyone from corporate to the stores are the sweetest (totally not biased, even though my baby sisters works in one of their boutiques). But let me just say that getting a Soft Surrounds here in Houston would be like a dream come true. What a cute store!

  3. Laura Leigh
    December 1, 2017 / 1:17 pm

    Such a fun post! So many great new stores for y’all to shop!

    xo Laura Leigh

  4. December 1, 2017 / 1:26 pm

    Those blankets at “Soft Surroundings” look heavenly!

    How 2 Wear It []

  5. December 1, 2017 / 2:07 pm

    I love seeing all the new shops. Makes me want to go visit them! Thank for sharing.

  6. December 1, 2017 / 2:39 pm

    It sounds like a great place to get a bit of holiday shopping done! I love the Bobbi Brown pallet you shared 🙂

    Birdie Shoots

  7. Alice
    December 4, 2017 / 4:56 pm

    I know where I’ll be shopping whenever I find myself in OKC! Love all these cute goodies for the holidays & y’alls looks too!


  8. December 4, 2017 / 5:07 pm

    This sounds like such a fun today! You girls found some wonderful pieces.


  9. Lauren
    December 4, 2017 / 5:26 pm

    I would LIVE at these shops!!!! Seriously! And you ladies look gorgeous!