The Charming Offer Event At James Avery




Happy Tuesday!

We are so excited to partner with James Avery Jewelry today to share all about their amazing jewelry designs plus a fabulous promotional event that you definitely don’t want to miss. Before we get to all the details on their most Charming Offer Event, Linds and I are gong to take a little trip down memory lane.

If you aren’t familiar with James Avery Jewelry, this family-owned jewelry brand was started in 1954 by James Avery. This mainstay company offers finely crafted jewelry designed in sterling silver, 14k and 18k yellow and white gold, and gemstones for both men and women.

James created his brand to be one that provides designs that reflect the things that are important in life. Over the decades the company has continued to provide timeless designs with universal appeal. Currently that offer more than 1,100 designs with 14,000 separate jewelry items. There’s definitely something for every taste and budget! Whether you are looking for a birthstone necklace, your daughter’s first charm bracelet or even a wedding band – James Avery Jewelry has the perfect thing.


Lindsay and I first learned about James Avery Jewelry when a stored opened up at our local mall when we were children. We were so excited to see the wide variety of necklaces, rings, bracelets – and of course their famous CHARMS! In elementary
school charms had become so popular and we couldn’t wait to start our own collections.

For our 10th birthday, our parents bought us each our very first charm bracelets from James Avery! We will always treasure them. From then on, we loved getting different charms for special events like birthdays and Christmas. Some of my favorite charms would include ballet slippers, baby grand piano, a music note, W initial, and of course the signature James Avery scroll heart.



Last year I decided it was time to pass down the charm bracelet tradition to my oldest daughter! For her 8th birthday I took her to our local James Avery store and let her pick out the bracelet style and two charms that were her favorite. She selected the “Mother & Baby Dolphin” charm (CM-849) and the “Engravable Dog Bone” (CM-1343) charm.

I think they are both so cute! She can’t wait to keep adding to her collection. I also love that links can be added to the bracelet over time if needed. While I don’t include my kiddos in blog photos, I had to share this photo of us both wearing our James Avery charm bracelets. She was so excited to show hers off!


The Most Charming Offer Of The Year

Now it’s time to share all about the event that is the perfect way to start your own charm necklace or bracelet – or get one for your loved ones! Now through 6/4/19, when you buy two charms you will receive a charm necklace or bracelet for FREE! That’s an up to a $72 value!! This is the exact deal that I took advantage of last year to help my daughter get her charm collection started. It’s the perfect way to get an amazing gift for Mother’s Day as well!

With 15 free styles to choose from, there are SO many mix and match options available. Here’s an overview off all the bracelet and necklace styles that are included in this event.

Lindsay is wearing the brand new Oval Twist Charm Bracelet (BR-767) along with the “Mother” charm (CM-5694) and the “Faceted Pink Sapphire Gemstone Bead Pendant” (CM-5585-LSP). I love the combination and how the gemstone bead adds a fun pop of color!

I am wearing the same bracelet paired with the Starry Night charm (CM-3273) and the “You Are Always In My Heart” charm (CM-1815). While I was at our local store getting my charms added to my bracelet, I decided to purchase the “Cultured Pearl Bead Charm” (CM-3124-PF) to add in to my mix. I love how all three of them look together. Both the pearl charm and the heart charm are available in sterling silver and 14K gold options.

How to get your FREE Charm Necklace or Bracelet:

Step 1: Pick 2 (or more) charms and add them to your cart.

Step 2: Choose your FREE charm necklace or bracelet and add it to your cart.

Step 3: Check out or keep shopping! No promo code is needed to get the deal.

We can’t wait to hear which necklaces, bracelets and charms that you all pick out! If you need a gift for Mother’s Day, definitely check out the wide variety of options that James Avery has put together HERE. From pendants and rings to cuff bracelets and earrings – all the aunts, grandmas, sisters, and moms will so enjoy any of the items included in this fabulous roundup.

P.S. Don’t forget to check out before this amazing offer ends on June 4!


Shop Our Dresses:

*The Fine Print: Purchase two James Avery charms* and/or pendants and an eligible charm bracelet, hook-on bracelet, ankle bracelet or charm necklace and receive up to $72 off the transaction. Customers purchasing eligible charm necklace (NK-207; $30), charm bracelets (BR-20; $40 or BR-599; $50) or ankle bracelet (BR-613; $40) will receive that item’s value only. Offer valid 04/22/19 through 06/04/19 or while supplies last. Available at, James Avery retail stores, through James Avery Customer Service, at select Dillard’s Department Stores and at May not be combined with any other offer or applied to previous purchases. We reserve the right to limit quantities. No cash/credit back. *Glass Enhancer Beads do not count as James Avery charms for this promotion.

Thank you to James Avery for sponsoring this post. All opinions are our own.

Photos by Logan & Maddi Magill


  1. Delia Atenea
    April 30, 2019 / 6:37 pm

    You girls looks so beautiful and “Springy”! I love those dresses! And I totally agree that James Avery has the most amazing jewelry especially for those special occasions!

  2. May 1, 2019 / 6:54 am

    These jewelry pieces are absolutely stunning and I love both of your outfits!
    So chic!

    cute & little

    • The Double Take Girls
      May 1, 2019 / 1:15 pm

      Thank you so much, Kileen!

      Lindsay & Whitney

  3. Nataly
    May 1, 2019 / 1:28 pm

    James Avery is my favorite for charms for my bracelet! I also pick up a couple during this event every year. Love your floral dresses too!

  4. Stephanie
    May 1, 2019 / 2:15 pm

    I’ll be honest, I’ve never heard of James Avery. They may not have stores in my area! However, I loved reading about the special memories you have connected with this store and the charm bracelets, and how you passed them along to your daughter. What a precious connection to have last for years to come.

  5. May 1, 2019 / 3:04 pm

    I’ve actually never heard of this brand as I’m not a big jewelry person (not that I don’t like jewelry, just that I always forget to wear it!) I loved reading about your connection with the store and the charm bracelets though! So sweet!

  6. May 2, 2019 / 3:05 pm

    I have never heard of James Avery but how fun do these charms look?? I love charm bracelets!!

  7. May 6, 2019 / 3:31 pm

    I absolutely love that these gorgeous charm bracelets hold such a sentimental memory for y’all that you can now pass along to future generations! So sweet.

  8. May 6, 2019 / 5:49 pm

    You two are so cute. Your entire look is just adorable. I’ve never even heard of the James Avery company, to be honest! I think charm bracelets are making a comeback. They seem to be a trend that always does eventually. Maybe I’ll need to break out some of mine or get some new charms! Thank you for sharing ladies.


  9. May 8, 2019 / 9:09 pm

    Those bracelets are so pretty! You just gave me a great idea for a mother’s day gift